#MeetThePartners \ Simon Kucher & Partners and how everything started


Simon-Kucher was founded in 1985 in Bonn, Germany, by Prof. Dr. Hermann Simon, Dr. Eckhard Kucher, and Dr. Karl-Heinz Sebastian. Their vision: Use scientific methods that determine the optimal price to address real-life business challenges.

Prof. Dr. Hermann Simon is a German business leader and author. Simon co-founded Simon-Kucher & Partners in 1985. From 1995 to 2009, he served as CEO of the company, since then as chairman. Simon is an expert in strategy, marketing and pricing. He has an extensive global range of clients. In the German language area, he was voted the most influential management thinker after the late Peter Drucker.

Before committing himself entirely to management consulting, Simon was a professor of business administration and marketing at the Universities of Mainz (1989-1995) and Bielefeld (1979-1989). He was also a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo and the Massachusetts Institute of Technology. From 1995 to 2009 he was CEO of Simon-Kucher & Partners.

Professor Simon has published 35+ books in 26 languages, including the worldwide bestsellers Hidden Champions (1996) and Power Pricing (1997), as well as Manage for Profit, Not for Market Share (2006). His book Hidden Champions of the 21st Century, Success Strategies of Unknown World Market Leaders (2009) investigates the strategies of little-known market leaders. Beat the Crisis (2010) provides companies with practical advice against the crisis and for a quick recovery.

Simon was and is a member of the editorial boards of numerous business journals, including the International Journal of Research in Marketing, Management Science, Recherche et Applications en Marketing, Décisions Marketing, European Management Journal as well as several German journals. For decades he wrote regular columns for the German business monthly Manager Magazin. As a board member of numerous foundations and corporations, Professor Simon has gained substantial experience in corporate governance. From 1984 to 1986 he was the president of the European Marketing Academy (EMAC). Simon is co-founder of the first Special Purpose Acquisition Company (SPAC) listed on the German Stock Exchange in Frankfurt, which acquired Exceet Group S.E. in July 2011.

A native of Germany, he studied economics and business administration at the universities of Bonn and Cologne. He received his diploma (1973) and his doctorate (1976) from the University of Bonn. Simon holds honorary doctorates from IEDC Business School of Bled (Slovenia), from the University of Siegen (Germany) and from Kozminski University Warsaw (Poland). He is an honorary professor at the University of International Business and Economics in Beijing.

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